How To Use Framer Wireframer AI

Framer's new Wireframer AI is a lifesaver for creative block. 

After a few weeks of putting it through its paces, I can confidently say it's the closest thing to having a design partner, allowing you to go from a single sentence to a complete, responsive website structure in seconds.

Here I’m going to talk you through the ins and outs of Framer’s Wireframer, how to use it most effectively, and why I think it’s great for new and seasoned designers.

What Is Framer Wireframer AI?

Wireframer is an AI that turns a short prompt into a complete website skeleton. 

The key difference between this and every other AI website builder I've tested is that it doesn't lock you into any kind of rigid template system. 

Instead, it gives you clean, logical structure that you can completely customize in Framer's editor. Think of it as the world's fastest wireframing partner rather than a design tool.

How To Access Wireframer AI

You don't need to pay anything to start using Wireframer. It's included in Framer's free plan, which honestly caught me off guard given how powerful this tool is.

Once you're in a Framer project, look for the Wireframer option in your toolbar, or just hit ⌘K. The interface is a chat box where you describe what you want. That’s it. 

I'd recommend starting with a throwaway project for your first few attempts. 

Not because Wireframer will mess anything up, but because you'll probably want to experiment with different prompts to see what works best. 

Plus, it’s just really fun to watch it work – you'll probably want to try it a few times just for the novelty if you’re anything like me.

How To Use Framer Wireframer AI

The process itself is simple, but there are definitely ways to do it better.

Step 1: Open Wireframer and Think Before You Type 

Take a few seconds to think about what you actually want to see. 

Step 2: Write Your Prompt 

I'll cover the prompt writing in detail in the next section, but for now, just know that specificity beats vagueness every time.

Step 3: Hit Generate and Wait 

You'll have a complete site structure in a few seconds. Wireframer will build a responsive layout with navigation, content hierarchy, and placeholder text based on the prompt you gave it.

Step 4: Evaluate The Results

 Take a minute to look at the overall structure. Is the information architecture logical? Are the sections in the right order? Does the navigation make sense? Wireframer is usually spot-on here, but sometimes you'll want to regenerate with an edited prompt.

Step 5: Move Into the Editor 

Once you're happy with the foundations, you can move into Framer's full editor to customize everything right away as you would a normal Framer project.

I’d say the whole process from prompt to customizable site takes under a minute.

Prompting Framer Wireframer

This is where I see most people struggle, and honestly, where I wasted my first dozen attempts. You'd think writing a prompt would be the easy part, but there's definitely a sweet spot between too vague and too detailed.

Here's the formula that consistently works for me:

1. What it is: "Create a [type] for [who]"

2. Core purpose: "that [main function/goal]"

3. Key sections: "Include [3-5 essential sections]"

4. Vibe check: "Keep it [tone/style]"

Here are some examples.

Bad prompt: "Make me a business website" 

Result: Generic corporate layout that could be for anyone

Good prompt: "Create a landing page for a freelance copywriter targeting small businesses that showcases writing samples, client testimonials, and service packages. Include a hero section, portfolio samples, about section, and contact form. Keep it professional but approachable." 

Result: Focused, relevant structure with logical flow

Even better prompt: "Build a SaaS landing page for a team collaboration tool aimed at remote startups. Need to establish credibility quickly and drive trial signups. Include hero with clear value prop, feature highlights with screenshots, customer logos, pricing comparison, and demo request. Modern, trustworthy vibe." 

Result: Conversion-focused layout with all the right psychological triggers

The key to prompting is to be specific about function, but let Wireframer handle the structural parts. Don't tell it where to put things, tell it what the site needs to achieve.

What Can Wireframer Be Used For?

Although I think that Wireframer is an incredible tool for designing websites with Framer, it doesn’t cover every use case. You can keep your expectations high, but being realistic about what you can do with the tool, here’s what will work, and what won’t.

What Wireframer is great at:

• Clean, logical page structure that follows web standards

• Mobile-responsive layouts

• Navigation that makes sense for your content

• Proper content hierarchy (H1s, H2s, etc. in the right places)

• Placeholder content relevant to your industry

• Sections arranged in a logical user flow

Where you’ll need to pitch in:

• Your branding, colors, and fonts

• Real content, images, and copy

• Custom styling and visual personality

• Advanced interactions and animations

• Specific integrations or complex functionality

In short: Wireframer solves the hardest part of web design – the information architecture. 

The generated sites probably won’t win you any design awards out of the box, but they're professionally structured and ready for you to polish.

When to Regenerate vs. When to Customize

This is probably the biggest decision point you'll face, and getting it right saves tons of time.

Regenerate when:

• The overall structure feels completely wrong for your needs

• You're missing critical sections (like pricing for a SaaS product)

• The content flow doesn't match your user journey

• It generated something way too simple or way too complex

Customize when:

• The bones are solid but need personality

• Sections are right but in slightly wrong order

• Content hierarchy makes sense but needs tweaking

• You just want to add your branding and content

Since the rise of AI, I think we’ve all made the mistake of trying to force a mediocre generation to work at this point, especially when we should have just tried a different prompt. 

Those 10 seconds to regenerate can save hours of fighting with a structure that's almost right, so sometimes it really is just better to try again.

Moving From Wireframe to Framer Canvas

Once you've got a structure you're happy with, the transition into Framer's full editor is seamless. Just click into edit mode and start customizing.

My workflow looks like this:

First, preserve the structure. Wireframer usually gets the information architecture spot-on, so resist the urge to immediately start moving sections around. Work with what you've got.

Then, brand it. Add your colors, fonts, and basic styling. This is where the site will start  feeling like yours rather than a generic template.

Next, content swap. Replace the placeholder content with your actual copy and images. The generated content is usually pretty good as a starting point, so if you’re lucky you might just need to refine rather than rewrite everything.

Finally, add personality. This is where you can get creative with interactions, animations, and those little details that make sites memorable.

Common Mistakes

Mistake #1: Writing Novel-Length Prompts 

More detail doesn’t always equal better results. Writing massive prompts describing every single section, color preference, and design element will probably just confuse Wireframer, and you’ll get something generic. Keep it focused on function, not form.

Mistake #2: Expecting Final Design 

This one got me early on. I'd generate a wireframe and think "this looks boring" without realizing that's the point of the tool. Wireframer does structure, not styling. 

Mistake #3: Not Testing Different Approaches 

It’s a great idea to generate 2-3 variations with slightly different prompts before committing to one. Sometimes the final attempt nails exactly what you need, sometimes it doesn’t, but it’s great to have options.

Mistake #4: Fighting the Structure 

When Wireframer generates something logical that doesn't match the vision, it’s easy to try to force the original idea instead of considering that maybe the AI had a point. Trust the information architecture – it's usually based on best practices.

To be honest, Wireframer is really good at its job. So, when something feels off, the problem is usually in my prompt or expectations, not the tool itself.

Key Takeaways

• Structure beats style every time. Wireframer solves the hardest part of web design – getting the information architecture right. Everything else is just decoration on top of a solid foundation.

• Prompt specificity is everything. Be clear about what the site needs to accomplish and who it's for. Let Wireframer figure out how to structure it. The sweet spot is specific enough to guide direction, but not so detailed that you're micromanaging.

• Generate multiple versions. Don't settle for the first result. Try 2-3 different approaches with slightly tweaked prompts. 

• Trust the AI on structure. Wireframer follows web design best practices better than most junior designers. If it suggests a layout that feels different from what you expected, it might be onto something.

• It's a foundation, not a final product. Go in expecting to customize everything visual. The value is in getting professional-level information architecture instantly, not in avoiding design work altogether.

• Speed enables experimentation. Because it's so fast, you can test ideas that would normally take hours to wireframe. This opens up possibilities for rapid prototyping and client presentations that just weren't practical before.

Bookmark These!

I’ve covered everything I can think of here, but Framer themselves also have some pretty comprehensive guides on Wireframer, how to use it, and troubleshooting.

• Framer Wireframer Documentation: The official guide for getting started

• Framer Academy: Free tutorial covering the basics

• Framer Community: Where designers share successful prompts and components

If you’d rather start with the design vision off the bat, but aren’t sure about what fits your business, try out my Framer template quiz here and get 30% off premade templates, including fully responsive pages, set up documentation, updates and more!