Most people think building an audience means building a social media following.

And that’s partially true, but here’s the problem.

That following you build on social media isn’t yours.

The platforms own your followers and they’re in control of your audience.

If your account gets suspended, your audience is gone.

Think about it, you could be creating content for years and building your following, but it can disappear overnight.

Don’t get me wrong, social media is a great way to get discovered and build awareness.

But it shouldn’t be your end goal. The real goal is to funnel your audience into your own world.

Somewhere where you have total control, and you completely own your audience.

And in my opinion, the best way to do that is email.

When someone gives you their email address, you own that connection.

No platform can take it away from you.

You can reach them directly, whenever you want, with whatever message you want to share.

And the best part is, email consistently converts better than social media.

People check their inbox every day.

They’re more likely to take action on something they receive via email than something they scroll past on social media.

Especially because they’ve already shown interest in your business by signing up to your email list in the first place.

So if you’re serious about building a business, start collecting emails today.

Add an email signup to your website and offer something valuable in exchange like a helpful newsletter or free resource that provides value to your audience.

If you’re looking for a way to start capturing emails and building your list, my Framer templates are designed to do exactly that.

Each one includes conversion-focused forms to help you turn visitors into subscribers.

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— Hamza