15 min read
A complete breakdown of Framer's current pricing plans from someone who's built a six-figure business on the platform. Updated for the October 2025 pricing overhaul.
Hamza Ehsan
Framer Partner · 2,300+ templates sold

Picking the right Framer plan matters more than people think. Get it wrong and you'll either pay for features you don't need, or hit a wall two months in and have to upgrade mid-project.
I've been building on Framer since 2023 and I've made over $422K selling templates on the platform. That means I've had to understand their pricing inside and out, both for my own projects and because my customers ask me about it all the time.
Here's the full breakdown of how Framer's pricing actually works in 2026 and what I'd personally recommend for different situations.
How much does Framer cost?
Framer has five pricing tiers: Free ($0), Basic ($10/month billed annually), Pro ($30/month billed annually), Scale ($100/month billed annually), and Enterprise (custom pricing). Monthly billing is more expensive, with Basic jumping to $15/month and Pro to $45/month. Scale is only available on annual billing.
Here's the full comparison:
Free | Basic | Pro | Scale | Enterprise | |
|---|---|---|---|---|---|
Monthly (annual billing) | $0 | $10 | $30 | $100 | Custom |
Monthly (monthly billing) | $0 | $15 | $45 | Annual only | Custom |
Pages | 1,000 | 30 | 150 | 300 | Custom |
CMS collections | 10 | 1 | 10 | 20 | Custom |
CMS items | 1,000 | 1,000 | 2,500 | 10,000 | Up to 100K |
Bandwidth | N/A | 10 GB | 100 GB | 200 GB | Custom |
Custom domain | No | Yes | Yes | Yes | Yes |
Editors included | Unlimited* | 2 | 10 | 10 | Custom |
Staging environment | No | No | Yes | Yes | Yes |
301 redirects | No | No | Yes | Yes | Yes |
Instant rollback | No | No | Yes | Yes | Yes |
Advanced analytics | No | No | Yes | Yes | Yes |
Password protection | No | Yes | Yes | Yes | Yes |
A/B testing | No | No | No | Add-on | Yes |
*Free plan editors are unlimited in workspaces without paid sites, capped at 3 otherwise.
Those are the sticker prices, but the actual monthly cost can look quite different once you add editor seats and locale add-ons. I'll break all that down further in the post.
What changed in Framer's October 2025 pricing update
If you've used Framer before, the pricing you remember might not exist anymore. In October 2025, Framer overhauled the whole structure.
The old system split into Personal and Business categories with seven tiers. The new system dropped three of those entirely. Mini ($5/month) and Startup ($75/month) are gone, along with Scaleup ($200/month). What's left is Free, Basic, Pro, Scale, and Enterprise.
A few changes caught people off guard. Basic got cheaper on paper, dropping from $15 to $10 a month, but the actual plan is much more limited now. Pages went from 1,000 to 30. Bandwidth from 50 GB to 10 GB. And CMS collections from 2 to 1. That last one is the big one, because two CMS collections is what most people need to run a site with a blog alongside their main content. Losing that second collection means a lot of people who would've been fine on the old Basic now need Pro instead.
On the flip side, form submissions used to be capped at 50/month on Basic. Now they're unlimited on every paid plan, which is a genuine improvement.
If you signed up before October 2025, your existing plan is grandfathered. You keep whatever you had unless you choose to switch. But any new project starts on the current pricing.
Framer Free plan
The free plan gives you more than you'd expect. You get 1,000 pages and 10 CMS collections, plus full access to all of Framer's design and AI tools. You can build an entire site from scratch without spending anything.
The limitation is that your site sits on a Framer subdomain (yoursite.framer.website) with a "Made in Framer" badge in the corner. There's no way to connect a custom domain on the free plan.
That makes it ideal for learning the platform and building before you're ready to launch. And I'd actually recommend that approach to anyone just getting started. Don't pay for anything until you've got a site you're happy with. You can design everything on Free and get comfortable with the editor, then upgrade when you're ready to go live with your own domain.
One thing that surprises people is the 10 CMS collections on Free versus just 1 on Basic. It seems backwards, and honestly it is a bit odd. The logic is that Free is designed for exploration and learning, so there's no reason to restrict the CMS. Basic is the commercial tier where you're publishing a real site, and Framer clearly wants to push anyone with serious CMS needs toward Pro.
If you're completely new to Framer and want a proper overview of what the platform actually does, I've written a full breakdown here [INTERNAL LINK: /blog/what-is-framer] that covers everything from the editor to the CMS.
Framer Basic plan ($10/month)
Basic is the cheapest way to publish a Framer site with your own domain. You also get password protection and unlimited form submissions, plus a free .com domain for the first year if you pay annually.
For a simple landing page or a small portfolio without much dynamic content, it does the job. I know a few freelancers who use it for single-page client sites and it works fine for that.
But the limitations hit faster than you'd think. The 30-page cap catches people out because Framer counts every unique URL as a page. That includes individual CMS items. So if you've got 5 main pages and a blog with 20 posts, that's 25 pages. Add a couple of case studies and you're already at the limit.
The single CMS collection is the real bottleneck though. One collection means you can have a blog, or a portfolio, or a team section, but not more than one of those. The moment you want both a blog and a project gallery, you're looking at an upgrade to Pro. That's a jump from $10 to $30, which feels steep when all you wanted was one more collection.
I hear from my template customers about this constantly. Someone buys a template, starts setting up their content, then realises they need Pro just to use the blog and portfolio sections that came with the template. It's the most common pricing frustration I see.
That said, Basic has its place. If you're building a straightforward one-page site or a portfolio where all your work lives in a single collection, the $10/month is fair value. And if you wanna try Framer with your own domain before committing to the full Pro experience, it's a reasonable way to test the waters. You can sign up and start building here.
Framer Pro plan ($30/month)
This is the plan I'd tell most people to go with, and it's what I recommend to anyone buying one of my templates.
The feature jump from Basic to Pro is massive. You go from 30 pages to 150, from 1 CMS collection to 10, from 10 GB bandwidth to 100 GB. And you pick up several features that Basic doesn't include at all: staging, 301 redirects, instant rollback, relational CMS, plus advanced analytics.
The staging environment is one of those things you don't appreciate until you need it. It lets you make changes to your site and preview them on a separate URL before publishing anything to the live version. I've had moments where I've rearranged entire sections and caught issues in staging that would've looked terrible if they'd gone straight to production. For anyone running a business site, that safety net is worth the price difference alone.
301 redirects are another Pro-only feature that matters more than people realise. If you ever change a page URL, or you're migrating from another platform, redirects make sure the old links send people to the right place instead of a 404 page. Without them, every link that anyone's ever shared to your site just breaks. That's bad for your visitors and bad for SEO.
And 10 CMS collections gives you proper flexibility. You can set up separate collections for blog posts and portfolio projects, add one for team members and another for testimonials, then still have room for services and case studies on top of that. Most business sites need at least four or five collections once they're fully built out, and Pro gives you headroom to grow.
I run my entire template business on Framer and Pro handles everything I need. The CMS is flexible enough for all my content types and I've never come close to the 150-page limit, even with 18 published templates on the site.
If you're serious about building a proper site for your business, this is where I'd start. It's the plan where Framer stops feeling limited and starts feeling like the full tool. For anyone looking to get up to speed quickly, I've put together a list of the best Framer courses that covers the fastest ways to learn.
Framer Scale plan ($100/month)
Scale is designed for sites that need more room. You get 300 pages (expandable to 500), 20 CMS collections (expandable to 40), 200 GB bandwidth (expandable to 2 TB), and access to 300+ CDN locations instead of the standard 20 on lower tiers.
The expansion pricing is the part worth paying attention to. If you outgrow the base limits, you can add resources instead of jumping to Enterprise: an extra 100 pages costs $20/month, 10 more CMS collections costs $40/month, and another 100 GB of bandwidth is $40/month. So the plan is flexible, but the cost can add up if you're stacking multiple expansions.
A/B testing is available at this tier as a paid add-on, $50 per 500,000 events. It's not included by default, which is something to factor in if testing is a priority for you.
Realistically, Scale makes sense for agencies managing multiple complex client sites, or content-heavy businesses with large catalogues that push the CMS limits. I've spoken to agency owners who find the 300+ CDN locations worthwhile for sites serving a global audience, because the performance difference versus 20 locations is noticeable.
But for most solo business owners and freelancers, Scale is more than you'll ever use. Pro covers the vast majority of real-world needs, and the money you'd save is better spent elsewhere.
Framer Enterprise
Enterprise is custom pricing for organisations that need SSO and up to 100,000 CMS items, along with dedicated support and custom security configurations. It's a conversation with Framer's sales team rather than a self-serve signup. If your organisation has those kinds of requirements, you'll already know this is the tier you need.
The costs most people miss
The plan price on Framer's pricing page only tells part of the story. There are a few extra costs that catch people off guard, and they can change the maths significantly.
Editor seats are the big one. Every plan includes a limited number of people who can edit the site. Basic includes 2 editors, while Pro and Scale include 10 each. If you need more, you're paying per seat: $20/month each on Basic, $40/month each on Pro and Scale.
That adds up quickly in a team environment. If you're a freelancer on Pro and you add two client editors so they can update their own content, that's $30 (plan) + $80 (two extra seats at $40 each) = $110/month. That's nearly four times the sticker price.
Locale add-ons are the other hidden cost. If you're building a multilingual site, each additional language costs $20-25/month depending on your plan. A site in English plus French and German adds roughly $50/month to whatever plan you're on. For businesses serving multiple markets, this is often the biggest surprise on the bill.
Let me put together a real scenario to show how this compounds. An agency running a client site on Pro with three extra editors and two additional locales would pay: $30 (plan) + $120 (editors) + $50 (locales) = $200/month. The pricing page says $30. The invoice says $200. That's the gap most articles don't talk about.
On the cheaper end, it's worth knowing about two things most people miss. Framer offers a student plan that's equivalent to Basic, completely free. You need to verify your student status through their application process, and it renews every 11 months, so it's worth about $120/year in value. Nonprofits can also reach out to Framer directly for discounted pricing, though the specifics aren't published.
Which plan for which situation
Rather than just comparing features, here's how I'd actually make the decision based on what you're building and where you are.
Portfolio or personal site
If your site is a handful of static pages with no blog and no dynamic content, Basic at $10/month handles it. You get your custom domain and password protection for client-only sections, with enough room for a clean portfolio.
But the moment you want a blog alongside your portfolio, you need Pro. There's no way around the single CMS collection on Basic for this. I've seen people try to merge blog posts and portfolio projects into one collection and it always ends up a mess. Two different content types crammed into one structure means your CMS fields either don't make sense for one type or the other.
Business or startup landing page
Go straight to Pro. Even if you think you only need a few pages today, you'll want the staging environment the first time you need to make a change to a live site without breaking anything. And you'll almost certainly want more than one CMS collection once you start adding blog content alongside your main pages.
Starting on Basic and upgrading later isn't the worst thing, but it means rebuilding things you could've set up properly from day one.
Freelancer building client sites
Each client site needs its own Framer plan. That's per site, not per account. I'd put most client sites on Pro unless the needs are very simple.
Something I'd recommend: factor the Framer subscription into your project pricing from the start. I know freelancers who absorb the cost and I know others who pass it through to the client as part of the hosting fee. Either approach works, but it should be part of the conversation upfront rather than an awkward add-on after the project is done.
You can also transfer site ownership to your client once everything is built, so they pick up the billing directly from that point.
Agency or team
This is where running the numbers matters more than picking the plan that sounds right. The sticker price can be misleading when you're adding editor seats.
If you've got five people who need editing access on a Pro site, you're paying $30 for the plan plus $120 for three extra editors beyond the included two. That's $150/month per site. Now multiply that by four or five client sites and the annual cost becomes significant.
Scale at $100/month includes 10 editors, which could work out cheaper if your team needs that many seats. It also gives you 300+ CDN locations versus 20 on Pro. For sites with audiences spread across multiple continents, the performance improvement from more CDN coverage is real.
Don't just pick a plan based on the feature list. Open a spreadsheet and plug in the number of editors you need alongside any locale add-ons, then compare the total cost across Pro and Scale for your specific setup.
Framer vs Webflow vs Squarespace pricing
Most people comparing Framer's pricing are also looking at Webflow and Squarespace, so here's where the numbers land side by side:
Framer Pro | Webflow Basic | Squarespace Business | |
|---|---|---|---|
Monthly cost (annual) | $30 | $14 | $33 |
CMS collections | 10 | 20 | Unlimited |
Custom domain | Yes | Yes | Yes |
Ecommerce | Third-party only | Limited | Built-in |
Design freedom | Very high | High | Moderate |
Extra editor cost | $40/month | $6-9/month | Included |
The numbers favour Webflow at the entry level and Squarespace for ecommerce. But pricing alone doesn't tell the full story.
Webflow has deeper CMS capabilities and much cheaper editor seats, which makes it more cost-effective for teams. But Framer's design freedom is a step above. Nothing else lets you go from an idea to a published site as fast, with as much creative control over every detail.
Squarespace gives you built-in ecommerce and unlimited editors. The trade-off is that your design options are more constrained. If you're building a store, Squarespace makes that easier out of the box. If you care about having a site that looks exactly how you want it to, Framer gives you far more control.
I switched from building WordPress sites to Framer in 2023 and I haven't looked back. The speed of going from concept to live site is what sold me, and after building over 18 templates on the platform, I'm still finding that nothing else matches it for design work.
Is Framer worth the price?
I've built my entire business on Framer, so take my opinion with that context. But I'll try to be fair.
For what you get on Pro at $30/month, I think it's very good value. The design tools are the best I've used in any website builder. The publishing workflow is fast. And the platform keeps improving with regular updates, including AI features like Wireframer and Workshop that are included on every plan.
My one real gripe is the Basic plan's single CMS collection. It pushes people to Pro faster than it should. Two collections on Basic would solve the problem for a huge chunk of users who just want a simple site with a blog, and I hope Framer addresses that at some point. I've heard from enough of my customers about this that I know it's not just a niche complaint.
But once you're on Pro, the experience is excellent. I run a business that's generated over $422K in revenue on this platform, and I've never needed anything beyond what Pro offers.
If you've decided Framer is the right fit and you're ready to start building, have a look at my templates. They're designed to work on Pro and above, and they come with a full video course on customising everything. They'll save you a lot of time versus starting from scratch. If you're not sure which template suits your business, the quiz [INTERNAL LINK: /quiz] takes 60 seconds and recommends the best match with 30% off.
Frequently asked questions
Is Framer free to use?
Yes. Framer's free plan includes 1,000 pages and 10 CMS collections, with full access to the design and AI tools. The main limitation is that your site lives on a Framer subdomain with Framer branding. You need the Basic plan ($10/month) to connect a custom domain.
What's the difference between Framer Basic and Pro?
The biggest gap is CMS collections: 1 on Basic versus 10 on Pro. You also jump from 30 pages to 150, and from 10 GB bandwidth to 100 GB. Pro adds features that Basic doesn't have at all, like staging and 301 redirects, plus instant rollback and advanced analytics. For most real-world sites, the jump to Pro is worth it for the CMS flexibility alone.
How many CMS collections does each Framer plan include?
Free includes 10, Basic includes 1, Pro includes 10, Scale includes 20 (expandable to 40), and Enterprise is custom. The drop from 10 on Free to 1 on Basic catches people off guard. It's the most common reason people upgrade to Pro.
Is Framer cheaper than Webflow?
At the plan level, Framer Pro ($30/month) costs more than Webflow Basic ($14/month) but less than Webflow Growth ($49/month). The real difference shows up in editor seats. Webflow charges $6-9 per extra editor, while Framer charges $40 on Pro. For a solo user, Framer is competitive. For a team of five, Webflow is usually cheaper on the total bill.
Does Framer offer a student discount?
Yes. Framer has a free student plan that's equivalent to Basic, worth about $120/year. You apply through their student programme and verify your status. The plan renews every 11 months.
What happens if I exceed my Framer bandwidth limit?
Your site stays online. Framer will notify you and may apply overage fees. In practice, most small and medium sites never get close to the bandwidth caps on Pro (100 GB) or Scale (200 GB). Image-heavy sites with lots of traffic should keep an eye on it, but it's rarely an issue for typical business sites.
Can I keep my old Framer pricing plan?
Yes. Plans from before the October 2025 pricing update were grandfathered. You keep your existing plan and pricing unless you choose to switch. Any new projects you start will use the current pricing structure though.
Which Framer plan is best for SEO?
Any paid plan gives you a custom domain and basic SEO settings, but I'd recommend Pro as the minimum for anything where search traffic matters. The 301 redirects on Pro are essential for managing URLs when you reorganise content or migrate from another platform. Without redirects, old links break. And broken links hurt your rankings. The staging environment helps too because you can preview changes without affecting what Google is currently indexing.
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